Learn to Build World-Class Websites & Land High Paying Clients
The High Profit Process
Step-by-step training, templates, SOPs, dashboards and everything you need to stop guessing and start knowing exactly how to build a 6 figure web design business.
17,717 Students Taught
4,266 Designer Community
11 Years Web Design Experience
Your Complete Web Design Journey...All Mapped Out
This is everything you need from start to finish to build a web design business you weren't sure you could pull off.
ALSO, this is different than other courses you've seen.
Most teach you to get good at building websites first, then go figure out clients. I flip that. I show you how to land a client before you build anything, so you literally get paid to learn on the job.
That's exactly what I did. I didn't wait until I was an expert. And, I'll teach you how to do the same.
Here's Everything You'll Get
A full Notion project dashboard with automated task generation for every new project
A client acquisition scorecard to track what's working and find what's not
SOPs for every major step of the process so you always know exactly what to do next
A dedicated client hub to keep every project organized from first call to final handoff
Over 11 hours of step-by-step training across 5 modules covering finding clients, onboarding, building, launching, and offboarding
Email, proposal, and moodboard templates to save time and brainspace for what matters
A data-based pricing calculator so you never guess what to charge again
QA, SEO, accessibility, and launch checklists so nothing falls through the cracks
And, that’s exactly why I built The High Profit Process.
But, when you have a real system, when clients feel guided and confident every step of the way, they're not thinking about whether a robot could do it cheaper. They're thinking "I'm so glad I found this person.”
Designers whose main selling point is a low price
Web designers who don’t offer much more than a finished website
Web designers that are winging every project from start to finish
These are the folks that have a much bigger chance of losing clients to an AI prompt.
Obviously, I don’t think so. I wouldn’t have built this program if I did. BUT, there are some web designers who are more at risk than others.
Let’s address the AI elephant in the room.
Will AI wipe out all opportunities for web designers in the next 5/10/20 years?
AI Proof Your Web Design Business
What's Inside the High Profit Process
Never Wonder Where Your Next Client Is Coming From
Getting good at finding clients isn't a skill reserved for "natural born salesmen." You'll learn a repeatable process to attract and find the right clients at every stage of your business, no matter your background or how you're wired.
Including:
Find the right outreach approach for you (warm outreach, networking, freelance platforms, content marketing) so you're not forcing yourself into a method that doesn't fit.
Cold outreach that doesn't feel gross (including how to find people to reach out to).
Solve the "I have no portfolio" problem so it stops holding you back.
Convert leads and ask for referrals so your pipeline keeps filling itself.
Finding
Module 1
Get a Yes and Turn It Into a Smooth, Profitable Project
A signed client is exciting right up until you realize you're not totally sure what to do next. This module walks you through everything from sealing the deal to kicking off the project the right way, so your client feels confident they picked the right person and you feel in control instead of scrambling.
Including:
Run a stress free discovery call that takes the spotlight off you and makes landing the client way more likely
Send a proposal that gets signed instead of ghosted
Lock in commitment and collect a deposit so you're not chasing payment later
Price a project with confidence using a real framework instead of a guess
Set up a client hubso you're not chasing your client for what you need or digging through hundreds of emails to find it
Onboarding
Module 2
Build World-Class Websites Every Single Project
This is where the actual website comes to life. But talent doesn't matter here. What you ACTUALLY need is a process you can trust every time. This module helps you build efficiently, get your work approved without the endless revision spiral, and know what separates a good website from a forgettable one.
Including:
Module 3
Module 4
Module 2
Module 5
Learn what good design actually looks like and how to create it yourself.
Take a website from nothing at all to something special without tweaking and tweaking until you're questioning your life choices.
Handle revisions so you get to "approved" without the endless back and forth that eats your time and profit
Work through the build in a clear order so you're never staring at a blank screen wondering what's next
Module 1
Building
Launch With Total Confidence
Launch day is where all your work finally pays off. But it's also where one missed step can turn into a panicked scramble in front of your client. This module gives you the exact process to test, prep, and launch a site you're proud to put your name on, knowing nothing slipped through the cracks.
Including:
Module 4
Launch the right way so going live feels smooth instead of stressful.
Test and QA the whole site so you catch the problems before your client does
Make sure your SEO is buttoned up so the site actually gets found
Prep and back everything up so a launch day surprise never becomes a disaster.
Know exactly what to do after the site is live so you finish strong instead of fumbling the handoff.
Module 5
Module 1
Module 3
Module 2
Launching
Finish So Well They Send Their Friends
Most designers treat the launch of the website as the finish line. But how you wrap things up is what turns a one time client into referrals, repeat work, and reviews you didn't have to ask for. This module shows you how to end every project in a way that leaves clients raving about you.
Including:
Module 3
Module 5
Module 1
Hand off the finished site so the client feels confident running it without you.
Gather feedback the right way so you get testimonials you can actually use.
Surprise and delight your client so they remember you long after launch.
Keep the relationship warm so future work and referrals come back to you.
Leave them with the files, logins, and a clear handoff so nothing feels half-finished.
Module 4
Module 2
Offboarding
Build World-Class Websites Every Single Project
This is where the actual website comes to life. But talent doesn't matter here. What you ACTUALLY need is a process you can trust every time. This module helps you build efficiently, get your work approved without the endless revision spiral, and know what separates a good website from a forgettable one.
Including:
Learn what good design actually looks like and how to create it yourself.
Take a website from nothing at all to something special without tweaking and tweaking until you're questioning your life choices.
Handle revisions so you get to "approved" without the endless back and forth that eats your time and profit
Work through the build in a clear order so you're never staring at a blank screen wondering what's next
Building
Module 3
Launch With Total Confidence
Launch day is where all your work finally pays off. But it's also where one missed step can turn into a panicked scramble in front of your client. This module gives you the exact process to test, prep, and launch a site you're proud to put your name on, knowing nothing slipped through the cracks.
Including:
Module 4
Launch the right way so going live feels smooth instead of stressful.
Test and QA the whole site so you catch the problems before your client does
Make sure your SEO is buttoned up so the site actually gets found
Prep and back everything up so a launch day surprise never becomes a disaster.
Know exactly what to do after the site is live so you finish strong instead of fumbling the handoff.
Module 5
Module 1
Module 3
Module 2
Launching
Finish So Well They Send Their Friends
Most designers treat the launch of the website as the finish line. But how you wrap things up is what turns a one time client into referrals, repeat work, and reviews you didn't have to ask for. This module shows you how to end every project in a way that leaves clients raving about you.
Including:
Module 3
Module 5
Module 1
Hand off the finished site so the client feels confident running it without you.
Gather feedback the right way so you get testimonials you can actually use.
Surprise and delight your client so they remember you long after launch.
Keep the relationship warm so future work and referrals come back to you.
Leave them with the files, logins, and a clear handoff so nothing feels half-finished.
Module 4
Module 2
Offboarding
Launch With Total Confidence
Launch day is where all your work finally pays off. But it's also where one missed step can turn into a panicked scramble in front of your client. This module gives you the exact process to test, prep, and launch a site you're proud to put your name on, knowing nothing slipped through the cracks.
Including:
Launch the right way so going live feels smooth instead of stressful.
Test and QA the whole site so you catch the problems before your client does
Make sure your SEO is buttoned up so the site actually gets found
Prep and back everything up so a launch day surprise never becomes a disaster.
Know exactly what to do after the site is live so you finish strong instead of fumbling the handoff.
Launching
Module 4
Finish So Well They Send Their Friends
Most designers treat the launch of the website as the finish line. But how you wrap things up is what turns a one time client into referrals, repeat work, and reviews you didn't have to ask for. This module shows you how to end every project in a way that leaves clients raving about you.
Including:
Hand off the finished site so the client feels confident running it without you.
Gather feedback the right way so you get testimonials you can actually use.
Surprise and delight your client so they remember you long after launch.
Keep the relationship warm so future work and referrals come back to you.
Leave them with the files, logins, and a clear handoff so nothing feels half-finished.
Offboarding
Module 5
(Not Another Course That Sounds Good and Delivers Nothing.)
Real Tools. Real Processes. Real Results.
I'm a course buyer, too
And I know what it feels like to spend money on something that doesn't live up to what was promised.
I started Self-Made because I’m passionate about helping you reach the next level. Not because I want to make a quick buck.
And you'll see that show up in how this is put together. It isn't just a stack of videos to watch and forget. It's a full system built to actually move you forward.
The trainings walk you through every step, and the dashboards, checklists, and trackers make sure you can do them from day 1. Your success isn't an afterthought here. It's the thing the whole program is engineered around.
And I'm happy to prove it.
If you sign up for the High Profit Process and don't feel like it was worth every penny, you have a full 90 days to get a complete refund.
One quick email and I’ll send you your money back.
Real Tools.
Real Processes.
Real Results.
90
DAY
money back guarantee
AND, it all comes with some pretty sick bonuses.
The Client Management Toolkit
Enroll today and this is what you get:
- Notion Project Dashboard with automated task generation so every new project sets itself up
- Pricing Calculator to know exactly what to charge before every proposal, using a real framework instead of a guess
$127 Value
Everything you need to keep projects and leads organized without living in a mess of sticky notes and lost emails.
- Client Tracker (Google Sheets) to manage every lead and project in one place
- Client Acquisition Scorecard to spot exactly where leads are slipping through the cracks
The Done For You Template Pack
- 2 Project Proposal Templates (Figma) so you look like a pro from the first send
- Project/Client Hub to give every client a clean, organized home base
- Client Email Templates for every awkward or important moment in a project
$127 Value
Stop staring at a blank page. These are the documents and emails I send to real clients, ready for you to make your own.
- Project Questionnaire to get everything you need from a client up front
- Avatar Worksheet to get crystal clear on who you actually want to work with
The 17 SOP Collection
- One SOP for each key task, from finding clients to final handoff
- Project/Client Hub to give every client a clean, organized home base
- Stop reinventing the wheel every time you start a new project
$97 Value
Standard operating procedures for every major step of the process, in Word and Notion-ready formats. This is the stuff that makes you feel like you have a team behind you even when it's just you.
- Onboard help without having to explain your whole process from scratch
- Keep every project running the same smooth way, even when life gets busy
The Launch & Quality Checklists
- QA, SEO, After Launch, and Accessibility checklists
- DNS Settings Tracker for the technical details nobody talks about until something breaks
- Catch the small mistakes before your client (or their customers) ever see them
$47 Value
So you never launch from memory and never miss the small stuff that makes you look unprofessional.
- Launch every site the same professional way, no matter how slammed you are
- Stop relying on memory and start launching with total confidence
AND exclusively with the High Profit Process launch
Upwork For Web Designers
*previous UpWork for Web Designers students qualify for a High Profit Process discount
Find the right clients to go after so you're not wasting bids
Write proposals that win the job instead of getting buried
Price yourself right so you're landing good projects, not racing to the bottom
$297 Value
Set up a profile that actually gets you noticed
The complete training I've sold on its own for $297, included free. A deep dive into everything you need to land high paying clients on Upwork.
Total Bonus Value: $695
All included free when you join.
Literally, ONE new project could cover the price of the course and then some
Enroll in The High Profit Process Today
The full 11+ hours of The High Profit Process course
$397
The High Profit Process
Every bonus (templates, trackers, checklists, SOPs, and the Notion dashboard)
A live group kickoff call to walk through the course, get the big picture, and ask your questions
90-day money-back guarantee
Lifetime access, including future updates
The full 11+ hours of The High Profit Process course
Plus
(5 Students Only)
Every bonus (templates, trackers, checklists, SOPs, and the Notion dashboard)
A live group kickoff call to walk through the course, get the big picture, and ask your questions
90-day money-back guarantee
Lifetime access, including future updates
$2,000
8 live group coaching calls where you get feedback on your work, your pricing, whatever you need help with
An exclusive Pro community to connect with me and the other designers building this alongside you (2 Months)
The Pro Experience
But within a year I had doubled the income of my full-time job, working just 18 or so hours a week.
I very badly needed to figure out how to make more money for me and my family.
BUT, I was a single dad with 3 little girls. I couldn't go pick up a part time job somewhere because I needed to be there for them as much as I could.
So I started building websites in my free time from my couch. At first it was just for friends.
Build Something That’s Yours.
Work from Anywhere.
Provide for the People You Love.
Fast forward to today and I'm making more money than I ever thought possible while doing work I genuinely love.
I'm not telling you this to impress you. I'm telling you because I was nothing special. I didn't have a degree in design or some secret advantage.
I'm telling you this because I want you to believe it's possible for yourself.
AND, you don't have to figure it out the hard way like I did, one project at a time.
And, that’s why I built the High Profit Process. So you don't have to struggle the way I did.
My hope with all of this is that you can look back a few years from now and be so grateful you took a chance and went for it.
11 years ago, I was probably where you are now.
This isn’t for you if…
But, I don't want you to waste your time OR money, if this isn't actually what you need. So, let's make sure this is the right call.
You're looking for a magic button.
This is a real process and it takes real work. I'll show you exactly what to do, but you have to actually do it.
You're not willing to put yourself out there.
Getting clients means reaching out, following up, and hearing no sometimes. If you're not ready for that, no course can fix it.
You already have a system that's working great.
If you're booked out with great clients and a process you love, you don't need this. Save your money. (Also, congratulations)
Now for the good news. Here's EXACTLY who this was made for.
The High Profit Process is perfect for you if…
You've got a job, maybe a family, and not a ton of spare time. You don't need to quit tomorrow, you just want to start earning real money doing something you actually enjoy.
You want to build something on the side.
You've known for a while that the thing you're doing now isn't it. You want work that uses your creativity, gives you control over your time, and doesn't leave you running on empty.
You're ready to get out of a job that's draining you.
You've got a few sites under your belt, but money isn't matching effort and results are hit or miss. You need a system that makes good clients and great websites feel repeatable, not like a happy accident.
You're building websites but it needs to be more worth it.
If you saw yourself up there...
You're exactly who I built this for.
And I want you to hear something, because I think you need it.
You can do this.
Not because you're some natural born genius, but because the only thing that's ever separated the people who make it from the people who don't is that they had a process and they refused to quit.
You don't have to feel ready. You don't have to be the most talented designer in the room. You just have to start, follow the steps, and keep going when it gets hard.
I've watched people who probably felt just as unsure as you might right now go on to build something they're genuinely proud of. There's no reason you can't be one of them.
Here's Your Exact Plan for the Next 90 Days
Before you build anything, you'll learn how to find and land a client, whether they pay you or you trade.
This is the part that makes everything else real, because nothing teaches you faster than actual work with someone counting on you.
Land your first client.
Step 1
You'll take that client through the entire system, from onboarding to building to launching. No more guessing what comes next or winging it as you go.
Just a clear path that keeps the project smooth and makes you look like a pro the whole way through.
Run the process.
Step 2
You'll take that client through the entire system, from onboarding to building to launching. No more guessing what comes next or winging it as you go.
Just a clear path that keeps the project smooth and makes you look like a pro the whole way through.
Get paid, get referrals, and do it again.
Step 3
…where your next client is coming from, and how to land them without feeling like you're begging for work
…how to run projects that actually finish on time, without the chaos or the endless revisions
…what to charge so you're not losing projects by pricing too high, or underbidding yourself and making life miserable
…how to deliver world class websites that make clients want to refer you before the project is even done
And not just that.
Imagine looking back a handful of weeks from now and knowing exactly:
Imagine the version of your life that comes with it.
Because, I gave web design a shot, my life looks completely different than what it once did.
And, ever since, I've made a mission of mine to help other people come to that same reality
But it all starts with one decision. To stop guessing, trust the process, and go for it.
And with the High Profit Process, you've got the whole roadmap and me in your corner.
Literally, ONE new project could cover the price of the course and then some
Enroll in The High Profit Process Today
The full 11+ hours of The High Profit Process course
$397
The High Profit Process
Every bonus (templates, trackers, checklists, SOPs, and the Notion dashboard)
A live group kickoff call to walk through the course, get the big picture, and ask your questions
90-day money-back guarantee
Lifetime access, including future updates
The full 11+ hours of The High Profit Process course
Plus
(5 Students Only)
Every bonus (templates, trackers, checklists, SOPs, and the Notion dashboard)
A live group kickoff call to walk through the course, get the big picture, and ask your questions
90-day money-back guarantee
Lifetime access, including future updates
$2,000
8 live group coaching calls where you get feedback on your work, your pricing, whatever you need help with
An exclusive Pro community to connect with me and the other designers building this alongside you (2 Months)
The Pro Experience
You'll know exactly how to find clients, run a project start to finish, price your work, and deliver websites you're proud of. All before you ever have to feel locked in to your decision.
I want the High Profit Process to not just be a baby/tiny yes, but a heck yes for you.
But if you don't feel confident and excited about what you're building and how this can help you, just reach out, and I'll refund your investment.
You literally have 3 months to go through the full process, set up your systems, and start putting this to work in your business.
Plus You're Backed by a Risk-Free 90-Day Guarantee
90
DAY
Will AI replace web designers?
FAQs
Did I cover everything? Just in case I missed something, let's do some
I know we covered this. BUT, I also know just how much AI is making everyone super doubtful about the future. So, here's my honest take. AI is going to be a problem for one specific kind of designer. The kind who hands over a website and nothing else.
The designers who are safe are the ones who make clients feel taken care of from the first conversation to the final handoff. The designers who clients trust to get the best results possible. That's not something you prompt your way to. The whole point of this program is to make you that kind of designer.
I'll skip the part where I tell you mine is special, because every course says that and you've heard it before. So here's the real answer.
Two things.
First, this is more than plain ole education. It's a full system. The dashboards, the checklists, the trackers, the templates. For a lot of people, just running their business on those alone would be enough. But, with this you also get all of my insight. Why I made the decisions I did to help you think more critically about everything.
Second, I teach this differently than most. I tell you to go land a client before you've built a single project. Sounds backwards, I know. But waiting until you feel "ready" is what keeps most people stuck for years. When you've got a real client counting on you (paying you, or trading for something valuable like a testimonial or a referral) you've got a real reason to learn and a real deadline.
That's exactly how I did it. I figured it out on real projects instead of practicing in the dark, and it's the same way I'll teach you to do it.
If it turns out it's not for you, you've got 90 days to get every dollar back. That's about as honest as I know how to make it.
Yes, but let me be honest about which parts.
The principles for finding clients, taking them through a smooth process, launching, and offboarding will help you no matter what you build with. That's most of the course, and none of it is design-specific.
The building module leans more toward designers. I touch on a few development principles, but it's not a deep dive into code. So if you're a developer who can already build, you'll get the most out of everything around the build, the client and business side that most developers never learned. The part that turns your skills into an actual business.
Most of what trips people up isn't location, it's not having a system.
I've worked with clients all over the world, and the fundamentals don't change from one country to the next.
A few things will (outreach laws, which platforms are popular, how you collect payment), and I'm not going to pretend I know the specific rules where you live.
But how you find clients, run a project, price it, and deliver it works the same whether you're in Phoenix or the Philippines.
Nope. I wasn’t and you don’t have to be either. Plus, the building module is there to help with exactly that. You'll get sharper as you go.
What matters more than raw talent is having a process you trust, so your good work isn't a one off event you can't repeat.
If you want group coaching, then the Pro Experience plan is what you need. There will be 8 group coaching sessions and access to an exclusive community of you and 5 other people (one including me).
The Independent Study version is self-paced, there's a live kick-off call where you can ask questions. But, if you don't sign up for the Pro Experience that's it. But it's everything I'd walk you through on a call, organized so you can come back to it whenever you need it.
Yes. You'll watch a real moodboard come together and a real sales call play out, so you're seeing the process in action instead of just hearing me describe it.
Yep, you pay once, you'll have access for the rest of your life. In fact, past students have said that's been one of the best things about my courses. They'll get into a situation that I addressed specifically in the course and come back to it again and again.
There is. You've got a full 90 days. Go through the course, put in the work, and if you don't feel like it was worth it, reach out and I'll refund your investment. No hoops, no awkward conversation.
The course is 11+ hours of training, but you don't have to watch it all at once. You can work through it module by module while you’re actually taking on projects, so it fits around real life instead of demanding you to clear your whole schedule.
You get access as soon as you pay. The thank you page will literally walk you through it. Plus an email and I'm here if you need help.
(You just have to get started)
I've Got Your Back
I know what it's like to sit where you're sitting right now.
To want something more for your life and your family but not be totally sure you can pull it off. To wonder if you have what it takes. To wonder if the path I chose was a mistake.
I felt all of that on my couch 11 years ago, building websites at night after my girls went to bed, hoping I could turn it into something real.
Here's what I wish someone had told me back then. You don't have to have it all figured out. You just have to start, and then keep going.
That's the whole reason this program exists. I built it because I remember how lonely and confusing it was to piece this together on my own, and I didn't want you to have to do it the hard way like I did.
You've got a 90-day guarantee, so the risk is on me, not you. The only real risk left is staying exactly where you are. Another year of wondering what could have happened if you'd gone for it.
So go for it.
Sign up, show up, and put in the work. And a couple years from now, I think you're going to look back and be so glad you did.
I can't wait to see what you build.
If you don't quit, you win.
- Chris
Literally, ONE new project could cover the price of the course and then some
Enroll in The High Profit Process Today
The full 11+ hours of The High Profit Process course
$397
The High Profit Process
Every bonus (templates, trackers, checklists, SOPs, and the Notion dashboard)
A live group kickoff call to walk through the course, get the big picture, and ask your questions
90-day money-back guarantee
Lifetime access, including future updates
The full 11+ hours of The High Profit Process course
Plus
(5 Students Only)
Every bonus (templates, trackers, checklists, SOPs, and the Notion dashboard)
A live group kickoff call to walk through the course, get the big picture, and ask your questions
90-day money-back guarantee
Lifetime access, including future updates
$2,000
8 live group coaching calls where you get feedback on your work, your pricing, whatever you need help with
An exclusive Pro community to connect with me and the other designers building this alongside you (2 Months)
The Pro Experience