Develop a mindset that ensures success. Bumps in the road won’t keep you back with the right mindset. You’ll learn the mindsets necessary to keep going and make those goals you just set a reality. 

Set your goals for working on Upwork. Not only will this motivate you into action, but it will also give you a clear vision of what your success will look like so that you are excited about the possibilities and have a straightforward path to guide you. 

Highlights:

I’m not just someone teaching a course on Upwork. I’m someone who started on Upwork with ABSOLUTELY NO EXPERIENCE and slowly made my way to becoming a top-rated and top-earning freelancer.

As a result, I’ve learned specific pain points that keep people from becoming successful on the platform, and I’m going to show you just how to crush those barriers and become a successful Upwork freelancer yourself.

We start with setting goals and fixing your mindset. This is one of the MOST important steps in your journey and will guarantee you success in the long run.

You’ll lay down a big financial goal and watch your progress as you learn the tools and skills to become successful on the platform.

After all, if your goals aren’t specific with a timeline then they’re just a dream! You’ll come out of this module excited about finding web design projects on Upwork with a clear path to what you’re going to accomplish.

You’ll also build a mindset that primes you to win. This isn’t about becoming an overnight success. This is about a willingness to put in the hard yards. And, you’ll walk away with a mindset that enables you to go the distance.

You’ll learn how to strategize and pivot based on your experience as a freelancer on Upwork so that you have the tools to become successful no matter what happens to you along the way.
I’ll also be laying out the 6 step process for becoming a top-rated and top paid freelancer on Upwork.

Foundations

1

Lesson

Here's everything inside Upwork for Web Designers

Know Upwork’s payment system so you can help clients navigate through how things work on their end and most importantly know when you’re going to get your money!

Learn how Upwork’s badge system and Job Success Score works so you can have even better clarity about how to become a top rated freelancer OR even a top rated plus OR even an expert vetted.

Get your freelancer account approved quickly so you can start your path to becoming a top rated and top paid freelancer.

Highlights:

Every top paid and top rated freelancer on Upwork needs a solid foundation of the in’s and out’s of the Upwork platform.

The more you’re able to confidently navigate through all of the features and settings Upwork has to offer the more you’re able to help your clients do the same AND the more clarity you’ll have about the steps you need to take to get that coveted Top Rated badge.

In this lesson, we take a deep dive into all the things Upwork. We’re talking about everything from getting approved as a freelancer (yes there’s an approval process) on to how Upwork’s badge system works AND how you get paid.
After all, nothing can be as motivating as knowing exactly how and when you’ll get the hard-earned money you’ll be earning from your Upwork clients.

If you’re new to Upwork you will leave this lesson feeling like you’ve got a Master’s Degree on the platform.

OR, if you’ve been around Upwork for a while this is a good refresher and you’ll likely learn some new things that will help you have an even better idea about how to be an Upwork Rockstar

Upwork Basics

2

Lesson

Learn the key indicators to look for in a job posting that tell you whether to bid or stay away. Not all job postings are created equal. There are key things you can find quickly that let you know how likely you are to winning the project. You’ll walk away knowing exactly what to look for.

Master the Upwork search tools so you don’t waste your time with projects that aren’t a good fit for you AND get notified when the perfect job gets posted. That way you can be first to the punch!

Discover your unique giftings and talents as a freelancer so you can match those with clients who are looking for someone EXACTLY LIKE YOU to help them with their project.

Discover THE PERFECT TYPE OF CLIENT for you so you attract the right projects and clients. You’ll learn how to stop wasting your time AND CONNECTS on pitching to the wrong projects and increase the amount of projects you land per number of projects you pitch too

Highlights:

We start by figuring out EXACTLY WHICH CLIENTS are perfect FOR YOU. After all, you don’t need to be the perfect freelancer for everyone on Upwork you just need to be the perfect freelancer for the RIGHT clients.

You will get crystal clear on the exact type of project you're best suited for and the exact type of CLIENT that cannot wait to hire you. That way, you can know how to recognize the perfect project when you see it.

Then we’ll look at Upwork’s filtering so you can fill your job feed with projects that are actually something you’d be a good fit for. We go in-depth on every single one of them so you can fine-tune exactly what projects get your attention. We even go into how to set up notifications on your phone when those perfect fit jobs get posted on Upwork so you don’t have to be constantly checking your phone for new jobs.

We’ll also look at key indicators of a job posting that tells you how likely you are to be successful at getting an interview. If you pitch to it. 

Not all opportunities are created equal and there are some very obvious signs that a project will be a waste of your time. 

You’ll walk away knowing exactly what to look for and be able to quickly recognize whether a job is a good opportunity or one you should walk away from. I’ve even made a cool tool that takes all the guesswork out of it.

Find

2

Lesson

Perfect every element of your Upwork profile and become irresistible to clients. From a high-converting intro paragraph to an attractive portfolio, we cover every inch of the Upwork profile and you’ll learn how to maximize each section.

Implement powerful tactics that don’t take that much time and help you really stand out as a freelance

Learn different client personalities and how to pitch to each of them in a way that will score you an interview

Find the information that is important for you to win the job without having to spend a ton of time on the job description or researching the client

Highlights:

In this lesson, you’ll get proven practices for writing high-converting pitches that move clients to action AND a detailed framework that tells you how to adjust your pitch according to the client personality type.

After that, we’ll learn how to quickly find important details in the project description that clients are looking for you to comment on.
Then you’ll knock it out of the park by learning how to do a bit of client research and show the clients you mean business by offering them insight no other freelancer will come to them with.

Not all clients are the same, and they all need to be approached and addressed according to their specific personalities. You’ll learn exactly how to spot different client personalities and how to pitch to each in a way that wins you jobs.

You’ll also get a few tools in your toolbox that will help you REALLY stand out from other freelancers. (they don’t take that much time, and NO ONE else is doing them)

Finally, we’ll learn how your pitch and your profile work hand in hand. 

Then you’ll learn exactly how to build a profile that makes you irresistible to clients. They’ll walk away saying, “They seem PERFECT for my project.”

Bid

3

Lesson

Learn how to have BUDGET conversations that don’t suck where you and your client both walk away feeling like you’ve won.

Show off your high-level professional skills by walking them through your project process in the interview with your own customized presentation. PS I’ll give you the exact process I use

Overcome your interview nerves and learn what it takes to show up with confidence in an interview

Learn what a client is wanting you to say before you even start talking to them

Crush the interview after a client has reached out to you with confidence and insight that lets them know you are a top-notch freelancer

Highlights:

One key component in winning a project and EVEN GETTING YOUR CLIENT TO INCREASE THEIR BUDGET is knowing how to crush the interview. In this lesson, you’ll learn how to run an interview in a way that helps the client see you are the perfect freelancer for the job without having to be pushy or salesy.

You’ll learn how to know exactly what to say to wow your client before you even “walk” or zoom into the interview.

Then you’ll seal the deal by showing them your project process which I show you how to implement. This will REALLY set you apart from all other freelancers.

You’ll get a great tool to help you visualize your process to your client and help them see just how great it will be to work with you. And also convince them even more of your high-level professionalism.

Finally, we go into how to negotiate budgets. Talking about budgets doesn’t have to be an uncomfortable conversation. I teach you how to come into the conversation looking to help you AND your clients feel like they’ve walked away with the best deal possible.

Interview

4

Lesson

Understand the key elements of a good contract that will keep you out of trouble and stay far away from things like scope creep

Finalize the deal with a legal contract that clears up any confusion and sets you and your client up for success

Evaluate and learn from when you lose a project so you win more projects overtime and become a better freelancer

Highlights:

One mistake some freelancers make is thinking they’ve won the project before they have a contract in their hands. Nothing is final until someone has signed on the dotted line!

In this lesson, I show you how to finalize the deal by having the client award you the project on Upwork and then go on to having an actual legal contract that you AND your client sign.

I’ll walk you through some key components that you’ll want to have in your contract that can clear up any misunderstandings that could potentially derail the project later on and end up in a bad review from a client.

I’ll also show you how to get your first milestone  otherwise known as a deposit that gives you the confidence to get started knowing you already have money in hand.

I’ll also show you what to do if a client decides to go with another freelancer. There is so much opportunity to learn from not winning a project. You’ll learn how to evaluate your win, lose, or ghosted scenario so your wins become a lot more frequent and your losses become a thing of the past.

Win

5

Lesson

Find ways to set up clients to become repeat business or even a monthly retainer.

Implement a system for feedback and revisions that keeps you from REVISION HELL and cuts to the core of what your client is really asking for without having to guess.

Learn a project management system that will help you finish projects in HALF THE TIME it would normally take and removes frustration from the process for you AND the client.

Highlights:

Now that you’ve officially won the project it’s time to get to work. If you want to get high-paying clients on Upwork you can’t just be good at GETTING projects.

You have to know how to deliver 5-star service to your clients. How do you do that? With a full-proof project management process.

We’ll start with a detailed outline of how to properly project manage each project you work on. It’s not enough to have a killer design or super awesome website.

You’ve got to know how to take your clients on the journey from start to finish. I’ll give you a Trello template that I take all of my clients through and makes it easy to step through each phase of any project.

You’ll learn how to define the goals of the project with the client AND do some essential prep work before you begin that will save you a lot of trouble later on.

From there, we talk about feedback and revisions. This section is worth its weight in gold! Revisions can turn into a nightmare if you’re not careful.

I walk you through how to avoid revision and feedback landmines that can take you off track and derail a project. I’ll even show you some great tools that make revision rounds easy.

Finally, we finish things off by learning how to test and launch your project without a hitch. We’ll even go into how to set up a client as a monthly retainer for ongoing maintenance or work.

Do

6

Lesson

Learn from your projects so you can scale up as a freelancer and land high-paying clients on your next project

Get testimonials easily without having to constantly annoy your clients to FINALLY leave you feedback so that future clients will know just how awesome you are

Find easy ways to WOW your clients that don’t take a ton of extra time or money and leave them eager to tell their friends and family about you

Highlights:

After you’ve done the heavy lifting it’s time to close out a project. This is an important step, one that makes you a memorable freelancer with your client, makes them want to tell all their friends about you, AND give you amazing feedback on the Upwork platform.

I’ll show you how to really wow your clients with unexpected moments. Clients don’t leave raving reviews if you do exactly what you were paid for.

They leave raving reviews when they feel like they’ve got more than what they paid for. I’ll teach you how to do that without adding a lot of extra work.


We’ll talk about how to get testimonies and reviews from clients. Believe it or not, getting testimonies can be tough. After a project is done it’s easy to forget about one of the most important things to becoming a top-rated freelancer: GETTING TESTIMONIES.

I’ll share some tips and tricks about how to follow up with your clients and make it easy for them to leave a testimonial

Finally, I’ll show you how to do your own personal project evaluation that will help you improve over time as a freelancer and make you stand out as you grow and develop.

Close

7

Lesson