So many freelancers think it takes some secret to find good web design clients. But, in reality, it’s actually pretty simple.
Here’s a hint.
It has nothing to do with how long you’ve been in business, how many skills you’ve mastered or even whether you’ve got a degree in some related topic.
If you want to find good web design clients you have to be able to answer this one simple question that every person that is interested in hiring you is asking.
What’s the question?
“If I hire you, will you make me more successful?”
It might seem too simple. But, it’s not. Don’t believe the gurus out there that make it seem like you’ve got to have some large scale marketing game plan or huge social media presence.
If you figure out how to tie the success of your client with your own success, you will never have a hard time being able to find good web design clients.
That’s the topic of the next half of my conversation with Mr. Lee Blue of Double Stack.
Last week Lee talked to us about his own journey with web design and gave us some solid insight on how to get started. This week he’s going to dive even deeper into how to take the skills you already have and use them to find clients you love and love you back.
One thing that I really love that Lee shared was that you don’t have to be an expert in web development, design, copywriting, digital marketing, etc. etc.
Mastering all of those skills would take multiple lifetimes.
You can take the skills that you already have and the things that you are already interested in and use them to find the kind of clients that are willing to pay top dollar for what you have to offer.
Are you a health nut who loves working out every day and is always studying up on the latest diets?
You’d be the perfect freelancer for fitness coaches.
Are you an avid reader?
You’d be surprised how many authors there are out there who’s website desperately needs some attention.
When you take what you’re already interested in to niche down and find good web design clients you’re able to speak the client’s language in a way that most other web designers won’t be able to.
And, more importantly, you’re able to really get inside the clients user base. Why? Because you are their ideal user.
Let’s look at skills.
Do you love doing photography as a side hobby?
Guess what one of the most important aspects of a website is?
I didn’t have to answer that right? You knew I was talking about images.
The point is, take those skills and use them to make sure you haven’t just built a client a website. Use those skills to give them a unique online presence that will help them move forward in life and in business.
When you do that you won’t ever have a hard time being able to find good web design clients.
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