How to Increase Your Income with Sales Funnels and Automation

When you think of making more income as a web designer you probably think of two ways to do it. You either have to:

1. Charge higher prices OR
2. Take on more projects

But, what if there was another option? What if there was a way to make more money without adding a ton more work to your plate OR having to charge higher rates to your clients?

I know that might sound gimmicky BUT this week’s guest on the Self-Made Web Designer podcast was able to do exactly that through sales funnels and automation.

What are Sales Funnels and Automation?

If you’ve been around the online business world for long enough, you’ve probably heard people talk about sales funnels and automation. But, when I was first getting started I had no clue what that meant.

So, let’s take a second to define some terms.

A sales funnel is the process a client goes through from not knowing who you are at all to hiring you for a web design project.

The concept seems simple enough. The problem is a lot of web designers are really bad at a few steps. The main one….the upsell.

An upsell is offering something additional to a client after they’ve already said yes to hiring you.

It’s kind of like the candy and magazines at the check-out aisle in grocery stores. You had no intention of buying any candy or gum BUT all of the sudden the cashier is ringing you up and you remember you’re out of gum OR you just can’t resist the two-for-one deal on Reese’s Pieces (okay, maybe that’s just me).

As web designers, we may not have candy to offer BUT there are plenty of services or products that we can sell to clients that are in addition to the main thing they’re hiring us for.

For instance, you could offer

• Maintenance packages
• Social media graphics
• Content strategies
• Ongoing site speed optimization

All in addition to the main thing the client is hiring you for WITHOUT having to do a ton of extra work.

The best thing about upsells is that clients are already looking for those types of services. This isn’t something you’re having to convince them of.

They know they need social media graphics that match the design of their site.

They know their website needs to be super fast to make the user experience enjoyable.

And, they need SOMEONE’S help to make all of those things happen. AND, they’d prefer it be someone they’ve already worked with.

So, why not you?

Automation is building a system that takes care OF ALL OF THAT without you having to hand write each email or jump on a phone call every step of the way.

So, sales funnels and automation are quite literally the one, two punch for web designers.

This Week’s Guest

This week’s guest is Mak from FunnelstoIncome.com

Mak was a WordPress web designer working primarily with the Divi theme. A few years into his business and he struck a deal with Groupon. He got TONS of new clients as a result.

The problem?

He didn’t have the bandwidth to handle the amount of clients he had. It took him a year and a half to finish all of the websites from his Groupon deal.

Along the way he learned a lot about how to automate the process of on-boarding clients. This helped him be able to finish websites quickly without a ton of back and forth from clients.

After that he started a youtube channel it was there he learned the beauty of sales funnels.

And, from his experience he is teaching us how to implement those things into our web design businesses this week on the Self-Made Web Designer podcast.

You’ll Learn

• How to automate systems and build websites quickly
• How to niche down as a web designer
• How to build your business through networking
• How to build sales funnels as a web designer

Resources

• Funnels to Income Website
• Funnels to Income YouTube Channel
• Funnels to Income Podcast

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