Scale a 1 to 1 Web Design Business with Productized Services

We’ve always been told that there was really only one way to build a freelance web design business.

Step 1: Learn web design/development skills
Step 2: Find clients
Step 3: As you get better you charge higher and higher prices

Then for the really ambitious, you start an agency and make really big bucks.

Sure, a lot of folks have built a freelance web design or web development businesses that way and they’ve been plenty successful.

The problem is going this route can be pretty intensive AND it can be tough to replicate or create systems around. That means you’ve got to be deeply involved in every part of the process. Not to mention it might take you a while to build skills and really be able to demand higher prices from clients.

But, what if there were a way that you could create a scalable, easily replicable web design business that you could start doing fairly early in your journey as a web designer?

Productizing Your Web Design Services

My guest this week is Brad Hussey and Brad is teaching web designers and developers how to do something called productizing their services.

Productizing is a new way of looking at how you offer your services as a freelancer.

In general it means you take what you’re doing as a freelancer and put it into a package that is:

• Fixed in outcome
• Fixed in timeline
• Fixed in price

That means you aren’t creating custom websites for people or building a custom online strategy. You’re delivering a very real almost tangible outcome to a client who knows exactly what they’re getting when they sign up.

Think about what that means for you as a web designer or developer?

Scope creep? Not an issue.

Endless rounds of revisions? Forget about it.

Projects that never seem to end? No way.

All of those issues are easily solved when you productize your services as a web designer or web developer.

AND, instead of having to be directly involved in every aspect of what happens with your clients you can create systems that you are able to replicate and teach someone else to do flawlessly without you having to be there.

Examples of Productized Services for Web Designers and Web Developers

So, what does this look like exactly?

After all, it’s kind of tough to think about how to offer your services in any other way than the old standard model.

Brad has found over 200 different businesses that have taken there services and turned them into a product. So, thankfully, you’ve got some options.

The most popular one is to provide a day rate to your clients. This is where you take what you do and package it into one day that you spend either working with a client or working on their project.

You might think that’s impossible BUT when you create systems that make sure the client shows up ON THAT DAY with everything that you need to finish a website or a landing page it starts sounding more doable.

Or what about taking one aspect of what you do as a web designer or developer and turning that into a productized service?

For instance, Brad mentions a web developer that takes WordPress site and turns them into a WebFlow site in 2 days. Think about! It’s got a fixed outcome with a fixed timeline and fixed price.

Or there’s what’s known as Unlimited services. This is where a customer signs up for a monthly subscription and offers unlimited designs. Design Pickle is a great example of this productized service.

It might sound crazy to you to offer unlimited designs for a flat fee BUT again think about the systems that you are going to create that allow you to hire other folks to do the work and you can step away from the action as much or as little as you want.

Opportunity for Web Designers and Developers to Productize Their Services

It’s a great time to productize your service as a web designer or developer.

As more and more freelancers join the market pool, productizing your services allows you to differentiate what you have to offer and stand out as a freelancer.

A growing number of freelancers have been able to do that exact thing and are never looking back to the old way of doing things.

Resources for How to Productize Your Services

• Brad’s Resource on Productizing Your Services
• Brad’s YouTube

You’ll Learn

• How to avoid being a generalist as a web designer so you can make more money
• What it means to productize your service as a web designer
• How to create a system to be able to scale quickly
• How to know when you should eliminate, delegate or automate tasks that you are doing over and over again

Similar Posts

• 8 Tips to Become a Successful Freelancer
• How to Start a Web Design Business that Lasts with No Experience
• How to Win $10k Projects as a Web Designer

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