Make sure to put people before profit.
At the end of the day, that’s what marketing honestly boils down too.
It’s a simple idea in theory. But, if you’re honest with yourself, it’s actually a tough idea to practice.
“But, Chris!” You say, “Of course I would always put people before profit.”
Well, hold on.
What if you’ve been working really hard to build your web design business and all of a sudden you’re presented with an option to fudge the truth a little bit and land a huge project?
There was a time in my own web design business when I was working on a modest project that made a decent amount of money. And, all of a sudden I was presented with a whale.
Do you know what a whale is?
A whale is the kind of project that only comes along once in a life time. It’s a really easy job that you’re going to get paid a lot of money for.
The problem was I couldn’t say yes to the whale and still hold to the timelines I had promised my current client.
So, what do I do?
It’s in moments like these that our integrity is challenged.
The easy route would be to say yes to the whale and neglect my current client. The route that takes more integrity would be to turn it down to keep my promises.
Integrity and Sales
That’s the topic of this week’s podcast and this is actually an extension of last week’s podcast with Brad Hussey.
Brad came to a point in his business that he actually wanted to quit even though he was making good money.
Why?
Because along the way he found himself making small little compromises in order to make more money. And, one day he looked back and the company made didn’t look like what he had set out to build.
So, he made a decision.
He needed to address the wrongs he made AND help people not go down the same path he had traveled.
So, he started a podcast called Marketing Honestly.
Put Your Customer First & You’ll Never Come Last
The truth is when you decide to make your customer the priority your business will grow.
It will take longer but it will be worth it.
I don’t know about you BUT to me it’s more important that I build something that is more about others than myself.
So, I’m thankful for Brad’s honesty. And, I’m so thankful for the insight he had to share on the show.
Today’s Guest
Brad Hussey
A highly skilled professional, Brad Hussey is a passionate and experienced freelancing web designer, developer, blogger and digital entrepreneur. Hailing from North Of The Wall (Yellowknife, Canada), Brad made the trek to the Wet Coast (Vancouver, Canada) to educate and equip himself with the necessary skills to become a spearhead in his trade of solving problems on the web, crafting design solutions, and speaking in code.
Brad’s determination and love for what he does has landed him in some pretty interesting places with some neat people. He’s had the privilege of working with, and providing solutions for, numerous businesses, big & small, across the Americas.
Brad builds custom websites, and provides design solutions for a wide-array of clientele at his company, Brightside Studios. He regularly blogs about passive income, living your life to the fullest, and provides premium quality web design tutorials and courses for tens of thousands of amazing people desiring to master the craft.
You’ll Learn
- How to know what your non-negotiable values are in your business
- Why honest marketing is the best marketing
- How to stay passionate about the work you do over the long haul
- How to stay humble even after you find great success
- Why growing slowly is better for your business
- How to know if what your offering is worth what you’re asking for it
- How to determine what a fair price is
Resources
- Brad Hussey’s Udemy Courses
- Freelancing to Freedom
- Marketing Honestly Podcast
- Marketing Honestly Website
Related Articles
Comments